EASTEED / PRIVATE WEBSITE PREVIEWAbout the imagery
Running sole systems — generated sole development conceptDevelopment concept

Generated concept visual · Construction and specifications are project-specific.

Running Construction

Running sole systems

Develop a road-running sole around the runner, training purpose and intended construction. Review midsole geometry, outsole coverage and the upper interface as one specification.

Midsole development briefMidsole and rubber outsole assemblyComplete running-footwear project review
Build a project brief

Start with
the right questions.

Daily training, long-distance and racing briefs can ask different questions of a sole. Begin with the intended wearer, reference last and development priorities. Easteed coordinates the review of material candidates, component geometry and sampling scope with the factory, helping connect design decisions to an agreed evaluation plan.

Project overview

A direction to develop.
A brief to define.

Project conditions for Running sole systems
Project formatMidsole · Outsole · Sole unit
ApplicationDaily road-running trainers, Long-distance training footwear, Road-racing and faster-training concepts
SpecificationDefined with your brief, reference size and agreed evaluation methods.
CustomisationMaterial, geometry, colour, branding and construction reviewed by project.
Tooling & quantityExisting or new tooling, size mix and order conditions confirmed after review.
Next stepShare references, priorities and the questions your sample should answer.
Bring to the conversation

What we’ll define together.

  • Reference last, bottom profile and size grading
  • Stack-height, drop and geometry measurement conventions
  • Midsole material grade and hardness method
  • Outsole material, coverage and use-specific test plan
  • Surface preparation and bonding requirements
  • Sidewall appearance, colour and finishing standard
  • Sample objectives, quantity and commercial targets
Keep the application in view

Trade-offs worth discussing.

  • Compare outsole coverage options on the same reference size and assembly, documenting the resulting mass and wear-evaluation requirements.
  • Review flex grooves together with component thickness, material properties and the position of the foot within the assembled shoe.
  • Agree a representative sample and evaluation plan before extending the design across the proposed size range.

Your starting questions.

  • What runner profile and training purpose define the product?
  • Which dimensions and measurement conventions apply to the reference size?
  • How will cushioning, durability and underfoot response be evaluated?
  • What cost range, quantity and launch timing should guide the proposal?
Keep exploring

Another direction
for your collection.

Supercritical midsoles — illustrative sole conceptPremium line
Premium / Supercritical

Supercritical midsoles

Explore supercritical midsole development around the intended application, polymer grade and complete sole construction. Define the material targets and evaluation plan before comparing samples.

Carbon-plate systems — illustrative sole conceptPlate & Assembly
Performance / Carbon

Carbon-plate systems

Explore plate integration as part of the complete sole system. Define the plate’s purpose, geometry, material and position alongside the surrounding foam and outsole.

Kids & junior soles — illustrative sole conceptAge-Range Development
Everyday / Kids

Kids & junior soles

Plan kids’ and junior footwear around the specified age range, last and use case. Coordinate component dimensions, flex evaluation, surface contact and market requirements within a clear development brief.

From a concept.
To a clearer brief.

Bring an application, a reference or an open question. Let’s turn it into a useful development brief.

Start a project
Find the right starting point

Compare applications.

Application concepts, not verified production specifications. Material, construction, tooling and commercial conditions are confirmed for the actual project.

A closer look

Sole reference

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