Clarity Before Commitment
Identify the intended use, reference size, target cost and sample objectives before discussing a manufacturing route. A clear starting brief helps everyone evaluate the same proposal.
Made for your brief.
Grounded in real manufacturing.
Easteed is Dongjun’s international-facing website. Explore our Jinjiang history, production facilities and approach to custom sole development.
Dongjun · Easteed internationalA Jinjiang foundation.
A Jinjiang foundation.
A global conversation.
Easteed is Dongjun’s international-facing website for footwear sole development. We bring overseas brands into a direct conversation with our Jinjiang manufacturing team, from the first product brief through sampling, tooling and production planning.
Dongjun describes a footwear-sole business founded in 2003 in Chendai, Jinjiang. Its published development has grown from TPR into rubber, MD, EVA injection, material preparation, bonding and supercritical production. These are Dongjun capabilities. The actual production route, equipment, test evidence and commercial terms are confirmed for each project.
Read the original Dongjun company profile ↗Twenty years of
material development.
A condensed timeline from Dongjun’s published company profile. These milestones describe Dongjun’s manufacturing development; Easteed is its international website.
- 2003
The first TPR workshop
Dongjun, then Taichang, began in Chendai with TPR sole manufacturing and pellet preparation.
- 2004–07
More material routes
PU and spray operations were added, followed by a dedicated rubber outsole workshop.
- 2009–14
Moulding and material preparation
Dongjun expanded secondary MD, EVA injection and EVA pellet preparation, alongside an ERP management system.
- 2015
Testing becomes part of the workflow
The company records an expanded inspection room and laboratory for sole-related physical-property checks.
- 2021
A premium supercritical route
A supercritical foaming production line was introduced as Dongjun expanded its premium sole offering.
Our working cultureQuality. People.
Quality. People.
Reputation.
Dongjun’s principles centre on quality, people and reputation. On our international website, we translate those values into a clear project routine: define the brief, document decisions, and review the outcome together.
People Who Connect the Details
Product developers, sourcing teams and factory specialists bring different information to a project. We organise questions and feedback so the next decision has the context it needs.
Evidence Behind the Specification
Define material identity, measurement methods and sample revisions together. Product claims should be supported by evidence from the relevant material or assembled construction.
Development With a Purpose
Use each sample round to resolve an agreed question about geometry, construction, appearance or use. Record the outcome before requesting another revision.
Responsibility Made Explicit
Document project scope, tooling permissions, approval responsibilities and commercial terms before work proceeds. Keep customer-private designs and moulds under agreed access rules.
Real company environmentInside our
Inside our
production environment.
Original photographs from Dongjun’s published company site, showing our campus, workshops, sample rooms and testing centre.
Photograph source: Dongjun company profile. Published images show Dongjun facilities; the production arrangement and inspection plan for each order are confirmed with the project team.
Your product, your toolingPrivate mould development
Private mould development
starts with your brief.
We can coordinate a customer-specific sole shape, material route, colour, outsole layout and branded details. Before drawings or tooling are shared, the project should identify design ownership, permitted use, approval gates and how confidential material will be exchanged.
- Start from your own sketch, CAD, last or reference sample.
- Review feasibility, dimensions, material and tooling scope.
- Approve samples and record each change before production.
- Share customer-private manuals only through controlled access.
Your next idea.
A considered next step.
Bring an application, a reference or an open question. Let’s turn it into a useful development brief.